A COLOUR FOR EVERY MOOD CO LO UR PSYCO LOGY Color can play an important role in conveying information nonverbally , creating certain moods, and even influencing the decisions people make. Given that 90% of snap judgments are influenced by the psychological effects of color alone, it’s important to know what colors mean and what responses they can elicit. You can then choose the look you want to present, both personally and professionally, to get the results you want. Color psychology has become a popular area of color theory that assigns emotional and psychological connotations between colors and emotions. Many of these meanings are universal because they have an effect on the brain. Sometimes a hue can have many connotations for you. 1. Red Red attracts the most attention and is associated with strong emotions, such as love, passion, and anger. It’s the universal color to signify strength, power, courage, and danger. Red is vibrant, stimulating and exciting with a strong link to